Search Engine Optimization Interview Questions and Answers.
Page 3.

List of Frequently asked SEO Interview Questions

21) What is robots.txt and how it is useful for SEO?

robots.txt enables restricting crawling where it is not needed. This file has set of instruction that tell to the Search Engines to access and not to crawl any part of the website.



22) What do webmaster tools do?

The webmaster tools do following things:

  • Analyzing of robots.txt file.
  • Analyzing pages of website which are not opening and optimized.
  • Submit URL to crawl by Search Engine.
  • Remove already crawled URL from Search Engine Database.
  • Specifying preferred domains.
  • Analyzing issues with Title, Meta Description, Image Alt and Anchor Tags.
  • To display crawling and indexing errors.
  • Identifying that website is mobile friendly or not.
  • Submit and Analyze sitemap file.
  • Display total submitted indexed pages in the Search Engine Database.

23) What are the some popular Search Engines?

Google, Bing, Ask, Yahoo!, DuckDuckGo

24) What is keyword stuffing?

To use littering keywords that are not relevant to the page, and using of same keywords on the multiple pages known as keyword stuffing, to fix this issues use Unique and Meaning, Descriptive keywords for different pages.

25) What is Search Engine Submission?

Webmasters and Website owners need to submit their website and web pages to the search engines along with the keywords, soon after submission the website and web page URL a Search Engine bot will crawl submitted URL and update the URL in their indexes.

26) What is Meta Robots tag and how it works?

A Meta Robots tag is used to Page level instruction to the Search Engine Crawlers to do or do not crawl the page, this tag should be included in the HEAD tag.

Syntax:
<meta name="robots" content="NOINDEX, NOFOLLOW">
<meta name="robots" content="INDEX, FOLLOW">

Content value NOINDEX, NOFOLLOW instruct to the crawler to do not crawl and index this web page and the value INDEX, FOLLOW instruct to the crawler to crawl and index the web page.

27)What is disallow in robots.txt file?

It is an instruction to the Search Engine to prevent (restrict) accessing of specific pages or directories.

28) What is MozRank (mR)?

MozRank (mR) shows the popularity of a given web page or website, web pages with high MozRank can get good rank in the Search Engines. A MozRank can be improved by getting more and more backlinks from semi and more popular websites or web page(s).

29) What is keyword research?

Keyword research is technique to research high paying and popular keywords on the web. We do keyword research to know about the keywords monthly search, popularity to rank web pages based on the keywords.

30) What are the free and popular keyword research tools?

Google Adword Keyword Planner tool, Microsoft Bing Ads Intelligence, Wordtracker's Free Basic Keyword Demand.



SEO Tutorial PDF