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Which of the following is not a benefit of email marketing?

76. Which of the following is not a benefit of email marketing?

1. Brand awareness is increased as a result.
2. Based on previous sales and purchases, you can create highly personalized messages or ads.
3. Your Email Campaign will also provide you with metrics to evaluate its performance.
4. Smaller Reach

Answer: D) Smaller Reach

Explanation:

Smaller reach is not a benefit of email marketing, but larger reach.