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Benefits of Content Marketing in the Present Age
By Mohsin Ali Last updated : October 25, 2023
Content marketing is one of the marketing methods that is unlikely to get old or obsolete anytime soon.
It's convenient, it's easy, it's affordable, and it's more convenient for people at the receiving end.
If you are not doing content marketing for your brand as of yet or if you are not paying it the attention it needs, read this post till the end. We will look at some of the main benefits of content marketing that will help you realize what an absolute nugget it is.
Perks and Benefits of Content Marketing
1. It's affordable
Content marketing can be done in a whole bunch of different ways. It can be done via blogs and via website content, and whatnot.
But, in most cases, you don't need to spend a lot of money. This is, in contrast to some other traditional marketing methods, quite a major perk.
Let's explain what we mean here. Think about blogging. It's a popular and effective marketing technique, but it doesn't need a lot of investment – at least to get started.
- You can create a free site using platforms like WordPress and Wix.
- Then, you can use online tools to do your research, plan your content and optimize it (all the whole saving costs on content writers and editors).
- You can even create content using AI content generators if you want. It's a different thing that completely relying on this method is not always the most advisable recourse. Some people can create their content themselves but improve it with the help of an online paraphrase tool.
- You can likewise run content audits using online tools.
And so on.
The same goes for other marketing techniques like email marketing and social media marketing. The actual processes themselves don't require much monetary effort, so to speak, and the availability of free online tools makes everything all the more economical.
Let's explain what we mean here. Think about blogging. It's a popular and effective marketing technique, but it doesn't need a lot of investment – at least to get started.
2. It can help grow your site traffic
Many marketing methods focus on selling certain services and products. And content marketing is no different. While the methods used in it are somewhat long-winded, they eventually come back to the same thing: product/service/brand promotion.
However, due to the nature of most content marketing technologies, you can get a two-fold benefit out of them. You can get your stuff to sell, and at the same time, you can increase your brand website's traffic.
Think about…blogging again.
Suppose an e-commerce website writes an informational blog about a particular problem or requirement while citing their offered product/service to be the solution for it. This is a fairly common method used for promotion.
Now, once they share and optimize this particular blog, they will be able to sell their wares and also build a readership at the same time. The folk that'll come around for the first time will stick around for the next post as well. And then the next post will attract even more people…who will then stick around for the next one.
In this way, you can increase your site traffic and make it more favorable in terms of SEO.
3. It's scalable
There are some marketing strategies and techniques that are expensive or extremely difficult right, to begin with. For example, if we talk about billboard marketing or print marketing, it's costly, and it can only be done by businesses that have a hefty budget.
Similarly, there are some strategies that are not very expensive, but they do require a lot of manpower. Think about street team marketing, for example.
Now, the problem with these types of techniques is that you can either do them (if you have the money and the manpower) or you can't. You can't just choose to do them in a smaller measure. Well, technically, you can, but it would be bereft of any benefit. For example, you could technically just rent a billboard for a couple of hours to meet your budget, but it won't be of much use.
This issue doesn't exist with content marketing.
You can do this type of marketing to as large (or small) of a degree as you want. If you have the budget, you can tackle some of the pricey marketing tactics, like running ads on websites and search engines. But, on the other hand, if you don't have a lot to spend, you can always do economical and casual stuff like blogging and emailing, etc.
You can even get started with a specific approach and then scale it as per your requirements and situation. For example, if we talk about blogging, you can scale it by increasing the number of posts you publish or by increasing the overall effort you put into each one.
In a nutshell, content marketing is scalable. It can be increased or decreased as per your budget/workforce, and it can give you some benefit even when utilized in the most sparing capacity.
Conclusion
Content marketing is an up-and-rising marketing approach that doesn't look like withering anytime soon. Some marketing techniques get popular for some time and then recede into oblivion, but that is apparently not the case with content marketing.
In the post above, we've looked at some benefits of this type of marketing. If you aren't utilizing content for promoting your brand or business yet, hopefully, the benefits discussed above have got you thinking about it.