Search Engine Optimization Interview Questions and Answers

Frequently asked SEO questions

This section contains Most Frequently asked SEO Questions, these all questions are important for Search Engine Optimization Interviews especially designed for fresher/ beginner and professionals.

List of Frequently asked SEO Interview Questions

1) What is SEO?

SEO stands for Search Engine Optimization and It is a process/ technique to optimize your website or WebPages according to improve its SERP (Search Engine Result Pages) Ranking.

2) How many types of SEO, describe?

Generally SEO techniques categorized in two parts

  1. On-Page SEO
  2. Off-Page SEO

Onpage SEO contains all measures (that search engines took from the website) on your website coding that is fully controlled by the developer. It contains title, meta keywords, meta descriptions, heading tags, content optimization etc. In simple words any changes that made within the websites ranging from website navigation structure to content placement strategy is known as on-page optimization.

Offpage SEO Activities that are done outside your website to improve it’s position in Google search result is called off page SEO. Generally all link building activities comes in this category. Below is the list of few off page methods.

  • Directory Submission
  • Social Bookmarking
  • Search Engine Submission
  • Profile Submission
  • Business Listing
  • Press Release
  • Article Submission
  • Social Media Submissions

3) Which is the popular tool to track your website visitors?

Google Analytics - This tool is Freemium (Free + Premium) that tracks and reports Website Traffic, like how many visitors are online, from which location, how much time they spend time to particular page. You can check your website traffic in different segments like traffic from organic search, paid search or direct search. You can also monitor your traffic from different devices like Desktop, Mobile, Tablest, I-Phones with search keywords and landing pages.

4) What is Organic Search and Organic Search Result?

The searching made through the Search Engines Query box known as Organic Search and the listing of pages that appears below the query box is called organic search result.

5) What is Black Hat SEO and White Hat SEO?

Black Hat SEO refers the technique to improve website ranking by breaking the rules, policies of Search Engines. Hidden text, Cloaking, Spamdexing etc are some well known Black Hat SEO practices.

White Hat SEO refers the technique to improve website ranking by following the rules, policies of Search Engines like quality content, related Title, Meta tags, H1, etc.

6) What are the backlinks?

All links outside from your own website that link back to your website or webpage are called backlinks.

7) What is Googlebot?

Googlebot is software or a program that automatically crawled, indexed and cached the new or old webpages over the internet and adds them to Google index. It is also known as spider or crawler.

8) What is robots.txt?

It's a special kind of text file containing the instruction for Crawlers to crawl webpage(s), domains, files or directory. We can also instruct to crawlers to not do crawl particular webpage(s), domains, files or directory.

9) Where robots.txt file uploaded to hosting directory?

A robots.txt file is uploaded in home/ root folder on the hosting server.

10) Can webpage extension effects the SEO?

No, extensions do not effect to the SEO. You can use .html, .htm, .asp, .aspx, .php etc depending on used technology to create website.

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