What is the full form of CPA?

Full form of CPA: Here, we are going to learn what does CPA stands for? CPA – which is an abbreviation of Cost per action in Computer Acronyms/Abbreviations, etc.
Submitted by Anushree Goswami, on September 21, 2020

CPA: Cost per action

CPA is an abbreviation of "Cost per action", which is also on occasions misinterpreted or misunderstood as cost per acquisition in the field of marketing. It is an online advertising payment model that enables an advertiser to charge just simply for a particular action taken by a forthcoming customer.

In comparison to other advertising methods of practices, this type of advertising usually entails less possibility of jeopardy for advertisers as they only have to pay when they acquire a lead or a sale.

CPA is estimated by dividing the cost by the number of proceedings.

Cost per acquisition

  • CPA is occasionally alluded to as "cost per acquisition", which comprises a format of Pay per lead (PPL), basically defines the delivery of a lead.
  • In this compliance with standards and rules of a pay per lead, the advertiser just simply pays for leads, which are delivered under the terms and conditions of the contract.
  • In case of leads, which don't align with the already settled standard and norm does not get payment according to the contract.
  • The company which facilitates and provide various services can make use of a variety of system of processes to assist and lead the way for traffic towards a page, which is specifically created to produce lead with confirmation, support and tracing system to verify and ensure that the customer gets genuine and suitable leads.
  • The examples of Pay per lead (PPL) format are online and offline advertising payment models which charge a specific amount as a fee.

Reference: Cost per action

Algo tagged in: Dictionary – 'C'

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