What is the full form of CPC?

Full form of CPC: Here, we are going to learn what does CPC stands for? CPC – which is an abbreviation of "Cost per Click" in Computer Acronyms/Abbreviations, etc.
Submitted by Anushree Goswami, on October 11, 2020

CPC: Cost per Click

CPC is an abbreviation of "Cost per Click". It is a term used in case of advertising, where on every click on an advertisement, an advertiser or any advertising company pays to a publisher or user of that web page. It alludes to the actual price set by a company or an advertiser for every click on its pay-per-click (PPC) marketing campaigns.

Advertisement categories

In the field of advertising, there are a lot of varieties of advertisements such as business ads, social media ads, bloggers ads, etc., which use Cost per click method in their advertisements as a feature in estimating through calculation overall paid costs of advertising campaign.

A number of advertisement categories are only put on view on specific networks, such as the Google Search Network ads, which put on view at the top of Google’s search engine result pages and Display Network ads, which are either owned by Google or partnered by some of the sites like YouTube and Gmail.

In the categories of advertisements, CPC is a feature, which comprises:

  • Shopping ads
  • Video based ads
  • Text based ads
  • Graphic based ads
  • Twitter promoted tweets
  • Animation based ads
  • Image based ads
  • Facebook ads
  • Instagram ads
  • LinkedIn ads

Calculation of CPC

The process of calculating Cost-per-click (CPC) includes, dividing the cost of investment in advertising by the number of clicks gave rise by an advertisement.

The fundamental formula for the calculation of CPC is: [Cost-per-click ($) = Advertising cost ($) / Ads clicked (#)]

Algo tagged in: Dictionary – 'C'

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