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What is the full form of TRP?

Full form of TRP: Here, we are going to learn what does TRP stands for? TRP – which is an abbreviation of "Television Rating Point" in Computer Acronyms/Abbreviations, etc.
Submitted by Anushree Goswami, on March 22, 2020

TRP: Television Rating Point

TRP is an abbreviation of "Television Rating Point".

It is a system or standard of measurement which signifies the demand and popularity of a television program. It is used to evaluate and review which television program is viewed by the majority of viewers. This provides a measured rating of the preference of the viewers and displays the popularity and demand of the specific program. A higher TRP program signifies that the program is viewed and appreciated by a huge number of people. Its statistics and records measured rating are very helpful and valuable for the advertisers for the reason that, they put their advertisements in the duration of the programs, which have higher TRPs.

Calculation of TRP

In the present time, INTAM (Indian Television Audience Measurement) is the only organization that is operating in the sector of TRP calculation.

It operates on two techniques:

  1. Frequency Monitoring Technique
    1. To determine TRP in this technique, a device is fixed with the TV sets of a small number of thousand viewers' houses to evaluate.
    2. This device is known as People's meter and records the time and the program that the viewer watches on a specific day.
    3. After that, a standard measurement is taken for the 30-day duration of time to be on familiar terms with viewership status.
    4. People's meter is a highly expensive device that is imported from out of the country.
  2. Picture Matching Technique
    1. In this technique, People's meter is incessant records a small segment of the picture that is watched on a specific TV set box.
    2. After that, data is accumulated from the sample residences and used to analyze and evaluate the national rating of the programs.
    3. This technique is highly trustworthy and relatively original in India.

Advantages of TRP

Many advantages of TRP are given in the following, which comprise:

  • TRP of a channel facilitates companies in targeting their viewers based on the popularity and calculate their ROI.
  • It allows distribution companies to demand a higher price from advertisers when there are programs with higher ratings.

Disadvantages of TRP

Many disadvantages of TRP are given in the following, which comprise:

  • Evaluation of TRP comprises evaluating viewership of preferred or chosen households out of the overall households.
  • Higher TRP rating does not essentially mean the high quality of TV programs.

Reference: Target_rating_point

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