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What is the full form of AMUL?

Full form of AMUL: Here, we are going to learn about the AMUL, full form of AMUL, overview, history, usages, etc.
Submitted by Anushree Goswami, on January 22, 2020

AMUL: Anand Milk Union Limited

AMUL is an abbreviation of Anand Milk Union Limited. It is an Indian milk product cooperative dairy organization that is based in the small town of Anand in the state of Gujarat. AMUL is the major producer of milk products and milk in India. The company is recognized by leading the way of the white revolution in India. It is praised as an accomplished co-operative business representation that has raised the empowerment to the people of villages. Out of common village women, it has produced many mini-entrepreneurs.

At present, AMUL is a prominent brand that is organized and controlled by the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). This cooperative organization is owned by more than three million milk producers. In more than forty countries, its products are offered. The profits of this organization in the years 2014 and 2015, was more than three billion dollars.

AMUL: Anand Milk Union Limited

Image source: https://en.wikipedia.org/wiki/Amul

History

  • On 19 December 1946, Amul was founded as an Indian cooperative dairy in a small town of Anand in Khaira district in the state of Gujarat. This organization was established by Dr. Verghese Kurien and in 1970; it organized the White Revolution of India.
  • In 1973, the Gujarat Co-operative Milk Marketing Federation Ltd., a top marketing organization of these district cooperatives, was established to unite organized strength and expand the market at the same time as saving on advertising and staying away from competing against each other. The brand name Amul, which the Kaira Union had with it from 1955, was reassigned to GCMMF. The GCMMF is the leading food products marketing organization in India. It is the top marketing organization of the dairy cooperatives of Gujarat.
  • In 1999, it was honored with the "Best of all" Rajiv Gandhi National Quality Award.
  • At present, the CEO of this business corporation is R.S. Sodhi.

Usage

  • The list of milk products of Amul has an extensive collection such as flavored milk, cheese, Butter, Ghee, Dahi, Milk powder, Chocolate, Shrikhand, Ice cream and many additional varieties of dairy products.
  • Amul Pro is a brown beverage introduced by Amul, which is the same as Horlicks and Bournvita.
  • The first sports drink by the name of Stamina was introduced by Amul in 2006.
  • The highly well-known product of Amul is Amul butter.
  • Every month for the last 50 years, Amul achieves a large amount of recognition from his new poster/ billboard.






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