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What is the full form of FMCG?

Full form of FMCG: Here, we are going to learn about the FMCG, full form of FMCG, overview, characteristics of FMCG products, top Indian FMCG companies, etc.
Submitted by Anushree Goswami, on February 12, 2020

FMCG: Fast-Moving Consumer Goods

FMCG is an abbreviation of Fast-Moving Consumer Goods which are also known as Consumer Packed Goods (CPG). These consumer packed goods allude to the products that are sold promptly and normally non-durable.

The examples of FMCG products which are very much unpreserved are meats, fruits, vegetables, dairy products, and baked goods and the products which have soaring revenue rates are pre-packaged foods, soft drinks, processed foods, cosmetics like lip balm, eyeliner, deodorants, soaps, common using products like toilet paper, face towel, shower cap, toilet soaps and the over-the-counter drugs etc.

FMCG full form

Image source: https://www.vectorstock.com/royalty-free-vector/fmcg-fast-moving-consumer-goods-concept-with-big-vector-27180551

The life of FMGC products is very small and in general, the products replaced or sold over in very less duration of time typically within a few days, few weeks, and a few months. In FMGC products, even though the margin of revenue profit in comparison to others is small, the collective profit is always better because commonly they sold in a huge quantity. Over the past quarter-century, the expansion of the internet and the growth of the brand community happening have contributed to a great extent of the demand for FMCG products. The product's success of FMCG mainly relies on brand equity, marketing, distribution network and a thorough understanding of customer behavior and their demand.

In the Indian economy, the FMCG industry is the fourth leading sector. The estimation of its size to grow is from US$ 30 billion in 2011 to US$ 75 billion in 2018. The employment it creates is 5% of the overall factory employment in India. The most significant aspect which considered for the growth of this sector is the increasing awareness, access to the products is easier and changing lifestyles.

Characteristics of FMCG products

Following mentioned below are the characteristics of FMGC products,

1) From the consumers' perspective:

  • Regular purchases
  • Low cost
  • No effort in choosing an item
  • Small period of life
  • Quick utilization
  • Comparison of rates over online purchase by consumer

2) From the marketers' perspective:

  • High volumes
  • Small contribution margin
  • Widespread distribution
  • Soaring inventory revenue

Top Indian FMCG Companies

  • Hindustan Unilever
  • Amul
  • Pidilite Industries
  • Dabur India Ltd.
  • Emami
  • Britannia
  • Parle Agro
  • Colgate Palmolive India Ltd.
  • Nirma
  • Himalaya Healthcare Ltd.
  • Haldiram's
  • Bikanervala
  • Zydus Wellness
  • CavinKare
  • Marico etc.






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