Facebook Ads MCQs (Multiple-Choice Questions) and Answers

1. When Facebook was launched?

1. January 4, 2003
2. February 4, 2004
3. March 4, 2005
4. July 4, 2006

Answer: B) February 4, 2004

Explanation:

Meta Platforms, Inc., formerly known as Facebook was launched on February 4, 2004, in Cambridge, Massachusetts, United States.

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2. What is Facebook and Instagram's parent company name?

1. Alphabet
2. X
3. Meta
4. None of the above

Answer: C) Meta

Explanation:

Facebook and Instagram are both owned by Meta.

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3. Who owns the meta company?

1. Elon Musk
2. Steve Jobs
3. Jack Dorsey
4. Mark Zuckerberg

Answer: D) Mark Zuckerberg

Explanation:

Mark Zuckerberg is the founder, chairman, and CEO of Meta.

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4. ___ used to buy advertising placements across Facebook and Instagram.

1. Facebook
2. Instagram
3. Facebook Ads Manager
4. None of the Above

Answer: C) Facebook Ads Manager

Explanation:

Facebook Ads Manager is the common platform to manage advertising placement across Facebook and Instagram.

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5. Companies use ___ to promote their products or services to Facebook users.

1. Facebook ads
2. Twitter ads
3. LinkedIn ads
4. None of the above

Answer: A) Facebook ads

Explanation:

Companies use Facebook ads to promote their products or services to Facebook users.

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6. Facebook ads are usually targeted to users based on their ____.

1. Location
2. Interests
3. Demographics
4. All of the Above

Answer: D) All of the Above

Explanation:

All of the above options are correct.

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7. Businesses can set an ad budget and bid for each Facebook ad click or thousand impressions?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: A) True

Explanation:

Facebook ads allow businesses (advertisers) to set their budget and bid for each Facebook ad click or thousand impressions.

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8. Where do the Facebook ads appear?

1. Users' feeds
2. Stories
3. Messenger
4. All of the above

Answer: D) All of the above

Explanation:

Facebook ads appear throughout the app including users' feeds, stories, messenger, and more.

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9. Do Facebook ads always include a 'sponsored' label in users' ads?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: A) True

Explanation:

Facebook includes a 'sponsored' label for every paid ad.

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10. To get brand/product visibility in front of more users, Facebook ads should be a component of any marketing strategy?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: A) True

Explanation:

Yes, it is true. To get more visibility ads should be a component of any Facebook marketing strategy.

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11. Advertising cost on Facebook depends on?

1. Audience targeting
2. Ad placement
3. Campaign duration
4. All of the above

Answer: D) All of the above

Explanation:

The cost of Facebook ads depends on several factors, including Audience targeting, Ad placement, Campaign duration, target industry, location, and time.

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12. In Facebook ads, users can set campaign costs according to objectives?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: A) True

Explanation:

Yes, users can set campaign costs according to objectives. Setting the right campaign objective is the most important thing for better results.

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13. Which is/are the campaign objectives available on Facebook to choose from ____.

1. Conversions
2. Impressions
3. Lead generation
4. All of the Above

Answer: D) All of the Above

Explanation:

On Facebook, there are five core campaign objectives to choose from. These are conversions, impressions, reach, link clicks, and lead generation.

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14. On Facebook, Marketers can choose between different ad types and formats to suit their campaign goals?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: A) True

Explanation:

Facebook offers a wide range of ad formats to match your business goal. Image, Video, Carousel, Lead, Stories, and Messenger are ad formats available on Facebook.

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15. Image ads are the best option to boost brand awareness or promote a new product launch to increase sales?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: D) May true or false

Explanation:

Image ads are best for Brand awareness and new product launching.

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16. Facebook video ads can be up to 240 minutes long?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: A) True

Explanation:

Facebook videos can be up to 240 minutes long, but short videos are the most recommended by top marketing agencies.

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17. ____ showcase up to ten images or videos.

1. Image ads
2. Carousel ads
3. Video ads
4. None of the above

Answer: B) Carousel ads

Explanation:

Carousel ads showcase up to ten images or videos on Facebook because carousels are best for displaying a series of different products.

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18. Lead ads are only available for mobile devices?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: A) True

Explanation:

Yes, it is true because lead ads are specifically designed to make it easy for users (people) to give you their contact information without a lot of typing.

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19. ____ are a great alternative to video ads because they use up to five times less data than videos.

1. Carousel ads
2. Image ads
3. Slideshow ads
4. None of the above

Answer: C) Slideshow ads

Explanation:

Slideshow ads are composed of 3-10 images or a single video that plays in a slideshow which is why they are the best advertising option.

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20. Stories ads can be made up of Images, videos, and even carousels?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: A) True

Explanation:

Stories ads are mobile-only vertical video formats that use Images, videos, and even carousels.

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21. Messenger ads show up in Facebook's messenger tab, user stories, and feed?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: B) False

Explanation:

Messenger ads appear in the Facebook messenger tab, not user stories and feeds.

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22. Can you run ads without a Facebook page?

1. Yes
2. No
3. Can't say anything
4. May Yes or No

Answer: B) No

Explanation:

A Facebook business page is a must to run ads. If you don't yet have then you need to create one first.

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23. Can we create a Facebook campaign to increase Page Likes and Followers?

1. Yes
2. No
3. Can't say anything
4. May Yes or No

Answer: A) Yes

Explanation:

Facebook allows users to create campaigns to increase Page LIKES and Followers.

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24. ____ section to set Facebook ad as your control. You can choose different versions to run against this ad after it's published.

1. A/B testing
2. Ad copies
3. Campaign setting
4. None of the above

Answer: A) A/B testing

Explanation:

Facebook allows A/B split test, just click 'Get Started' in the A/B Test section.

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25. Can we choose to include or exclude cities over a certain size in Facebook Ads?

1. Yes
2. No
3. Can't say anything
4. May Yes or No

Answer: A) Yes

Explanation:

Facebook allows advertisers to include or exclude cities over a certain size.

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26. What is/are the ad placement available in Facebook advertisements?

1. Advantage + Placements
2. Manual Placements
3. Both A and B
4. None of the above

Answer: C) Both A and B

Explanation:

In Facebook advertising, you can pick either Advantage + Placements or Manual Placements for your ads.

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27. What is/are the Meta platforms where advertisers can show their ads by Facebook ad manager?

1. Facebook
2. Instagram
3. Messenger
4. All of the above

Answer: D) All of the above

Explanation:

The platforms are Facebook, Instagram, Audience Network, and/or Messenger where an advertiser can show his/her ads.

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28. Is there an 'Only when connected to WiFi' ad option available in the Facebook ad manager?

1. Yes
2. No
3. Can't say anything
4. May Yes or No

Answer: A) Yes

Explanation:

Yes. The ad only shows when the user’s device is connected to WiFi.

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29. The ____ section to exclude any types of content that would be inappropriate to appear with your ad.

1. Ad Safety
2. Device Safety
3. Brand Safety
4. None of the above

Answer: C) Brand Safety

Explanation:

The Brand Safety section excludes inappropriate content in Ads.

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30. In Facebook, what type of budget setting options is/are available?

1. Daily budget
2. Lifetime budget
3. Both A and B
4. None of the above

Answer: C) Both A and B

Explanation:

With Facebook, you can set two types of budgets 1st Daily budget and 2nd Lifetime budget.

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31. The Brand awareness optimization option 'Ad Recall Lift' delivers ads to maximize the total number of people that will remember seeing your ads?

1. True
2. False
3. Can't say anything
4. May true or false

Answer: A) True

Explanation:

The Ad Recall Lift option delivers ads to maximize the number of people who will remember seeing your ads.

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32. ____ delivers ads to help you get the most completed video plays at least 15 seconds if the video is longer.

1. Thruplay
2. Retention
3. Link Clicks
4. None of the above

Answer: A) Thruplay

Explanation:

Thruplay delivers ads to help you get the most completed video plays at least 15 seconds if the video is longer. Thruplay is a video view optimization option available in Facebook Ad Manager.

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