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SEO Multiple-Choice Questions (MCQs)

SEO stands for Search Engine Optimization and It is a process/ technique to optimize your website or WebPages according to to improve its SERP (Search Engine Result Pages) Ranking.

SEO MCQs: This section contains multiple-choice questions and answers on the various topics of SEO. Practice these MCQs to test and enhance your skills on SEO.

List of SEO MCQs

1. What does SEO stand for?

  1. Search Engine Optimal
  2. Social Engine Optimal
  3. Search Engine Optimization
  4. Social Engine Optimization

Answer: C) Search Engine Optimization

Explanation:

SEO stands for Search Engine Optimization.

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2. Search engine optimization (SEO) is an effective method for ____ the ranking of websites in search engine results.

  1. Increasing
  2. Decreasing
  3. Lowering
  4. None

Answer: A) Increasing

Explanation:

Search engine optimization (SEO) is an effective method for increasing the ranking of websites in search engine results.

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3. Which of the following key metrics is/are used by search engines?

  1. Links
  2. Content
  3. Page Structure
  4. All of the above

Answer: D) All of the above

Explanation:

The following key metrics are used by search engines -

  1. Links
  2. Content
  3. Page Structure

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4. What are the links from other sites called?

  1. Frontlinks
  2. Backlinks
  3. Boundlinks
  4. Hidelinks

Answer: B) Backlinks

Explanation:

The links from other sites are called backlinks.

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5. Which of the following is/are the type of SEO?

  1. White Hat
  2. Black Hat
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

The following are the types of SEO -

  1. White Hat
  2. Black Hat

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6. Which of the following is/are an/example of White Hat SEO?

  1. Quality Content
  2. Internal Linking
  3. Link Building
  4. All of the above

Answer: D) All of the above

Explanation:

The following are the example of White Hat SEO -

  1. Quality Content
  2. Internal Linking
  3. Link Building

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7. Which of the following is/are an/example of Black Hat SEO?

  1. Keyword Stuffing
  2. Duplicate Content
  3. Cloaking
  4. All of the above

Answer: D) All of the above

Explanation:

The following are the examples of Black Hat SEO -

  1. Keyword Stuffing
  2. Duplicate Content
  3. Cloaking

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8. Which of the following comes under Black Hat SEO?

  1. Optimizing search engine rankings involves using techniques that follow search engine guidelines
  2. Content that is relevant and of high quality is provided to users
  3. It is preferred by people who are looking for a quick return on investment
  4. Titles, metatags, and body content should be optimized for keyword usage

Answer: C) It is preferred by people who are looking for a quick return on investment

Explanation:

Black Hat SEO is preferred by people who are looking for a quick return on investment.

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9. Which of the following comes under the White Hat SEO technique?

  1. Good Content
  2. Ease of Navigation
  3. Site Performance
  4. All of the above

Answer: D) All of the above

Explanation:

The following techniques come under White Hat SEO -

  1. Good Content
  2. Ease of Navigation
  3. Site Performance

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10. Which of the following comes under the Black Hat SEO technique?

  1. Cloaking
  2. Hidden Text
  3. Doorway Pages
  4. All of the above

Answer: D) All of the above

Explanation:

The following techniques come under Black Hat SEO -

  1. Cloaking
  2. Hidden Text
  3. Doorway Pages

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11. Search Engine works in the following stage(s) -

  1. Crawling
  2. Indexing
  3. Retrieval
  4. All of the above

Answer: D) All of the above

Explanation:

The search engine works in the 3 stages, crawling, indexing and retrieval.

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12. One or more IP addresses are identified by a ____.

  1. Search Engine
  2. Portal
  3. Domain Name
  4. Algorithm

Answer: C) Domain Name

Explanation:

One or more IP addresses are identified by a domain name.

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13. Known as a Web, the ____ consists of a collection of websites or web pages that are stored on computers connected to the Internet by means of web servers.

  1. Web Wide World
  2. Web World Wide
  3. World Web Wide
  4. World Wide Web

Answer: D) World Wide Web

Explanation:

Known as the Web, the World Wide Web consists of a collection of websites or web pages that are stored on computers connected to the Internet by means of web servers.

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14. Which of the following is a popular search engine?

  1. Google
  2. Bing
  3. Yahoo
  4. All of the above

Answer: D) All of the above

Explanation:

The following are popular search engines -

  1. Google
  2. Bing
  3. Yahoo

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15. ____ provides access to information available on the internet by serving as private locations on the internet.

  1. Search Engines
  2. Portals
  3. Algorithms
  4. Domain name

Answer: B) Portals

Explanation:

Portals provide access to information available on the internet by serving as private locations on the internet.

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16. By conducting ____ your target audience's queries, you can determine what information they are searching for and the keywords they are using.

  1. Keyword Research
  2. Analyzing
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

By conducting keyword research and analyzing your target audience's queries, you can determine what information they are searching for and the keywords they are using.

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17. Which of the following is an important step to analyze a competitor's website?

  1. Find out your SEO competitors
  2. Visit competitors' site
  3. Check competitors' backlinks
  4. All of the above

Answer: D) All of the above

Explanation:

The following are the important steps to analyze a competitor's website -

  1. Find out your SEO competitors
  2. Visit competitors' site
  3. Check competitors' backlinks

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18. Which of the following are the internal factors in SWOT Analysis?

  1. Strengths
  2. Weaknesses
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

The following are the internal factors in SWOT Analysis -

  1. Strengths
  2. Weaknesses

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19. How to choose the best keywords?

  1. Use long-tail keywords
  2. Perform latent semantic indexing
  3. Use location-based keywords
  4. All of the above

Answer: D) All of the above

Explanation:

To choose the best keywords -

  1. Use long-tail keywords
  2. Perform latent semantic indexing
  3. Use location-based keywords

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20. Which of the following comes under the keywords research tools?

  1. SEMRUSH
  2. Google
  3. Search Engine
  4. Portal

Answer: A) SEMRUSH

Explanation:

SEMRUSH comes under the keywords research tools.

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21. In order to optimize the content, one should focus on the -

  1. Title tags
  2. Meta description
  3. Meta keywords
  4. All of the above

Answer: D) All of the above

Explanation:

In order to optimize the content, one should focus on title tags, meta descriptions, and meta keywords.

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22. Search engine results pages display ____ as clickable headlines above website urls.

  1. Title Tags
  2. Search Engines
  3. Meta Keywords
  4. Meta Description

Answer: A) Title Tags

Explanation:

Search engine results pages display title tags as clickable headlines above website URLs.

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23. How to optimize title tags?

  1. Use keyword separation
  2. Don't repeat title tags
  3. Don't use the website or company name
  4. All of the above

Answer: D) All of the above

Explanation:

In order to optimize title tags -

  1. Use keyword separation
  2. Don't repeat title tags
  3. Don't use the website or company name

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24. In the ____ code of a webpage, a meta description is a short paragraph.

  1. CSS
  2. HTML
  3. Java
  4. C++

Answer: B) HTML

Explanation:

In the HTML code of a webpage, a meta description is a short paragraph.

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25. Which of the following is TRUE about optimizing meta descriptions?

  1. Users have a tendency to pay attention to meta descriptions containing important keywords
  2. Simple and relevant should be the goal
  3. A compelling story should be told
  4. All of the above

Answer: D) All of the above

Explanation:

The following are TRUE about optimizing meta descriptions -

  1. Users have a tendency to pay attention to meta descriptions containing important keywords
  2. Simple and relevant should be the goal
  3. A compelling story should be told

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26. An important _____ on your webpage is called the meta keyword.

  1. Keyword
  2. Phrase
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

An important keyword or phrase on your webpage is called the meta keyword.

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27. Which of the following is TRUE about optimizing meta keywords?

  1. For each page, use more than ten to fifteen meta keywords
  2. Separate your meta keywords with a comma and leave space between them
  3. Meta keywords and phrases should not be repeated
  4. Your meta keyword list should not begin with the most important word

Answer: C) Meta keywords and phrases should not be repeated

Explanation:

Meta keywords and phrases should not be repeated.

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28. How many heading tags there could be?

  1. 4
  2. 5
  3. 6
  4. 7

Answer: C) 6

Explanation:

There could be a maximum of 6 heading tags.

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29. How to optimize the headings?

  1. Put an H1 tag on each page
  2. It should be unique
  3. It should be relevant and descriptive
  4. All of the above

Answer: D) All of the above

Explanation:

In order to optimize the headings -

  1. Put an H1 tag on each page
  2. It should be unique
  3. It should be relevant and descriptive

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30. Heading tags should be arranged in the following order: ____, etc.

  1. H2, H1, H3
  2. H1, H3, H2
  3. H2, H3, H1
  4. H1, H2, H3

Answer: D) H1, H2, H3

Explanation:

Heading tags should be arranged in the following order: H1, H2, H3, etc.

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31. The purpose of an SEO-optimized ____ is to introduce your website to search engines and users, as well as provide information on what your website offers.

  1. Domain name
  2. Hashtags
  3. Portals
  4. Search Engines

Answer: A) Domain name

Explanation:

The purpose of an SEO-optimized domain name is to introduce your website to search engines and users, as well as provide information on what your website offers.

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32. How to optimize domain names?

  1. Choose a .com extension
  2. Choose suitable words
  3. Length
  4. All of the above

Answer: D) All of the above

Explanation:

Optimization of domain names can be -

  1. Choose a .com extension
  2. Choose suitable words
  3. Length

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33. ____ are other names for Canonical Tags.

  1. Canonical URLs
  2. URL canonicalization
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

Canonical URLs and URL canonicalization are other names for Canonical Tags.

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34. A canonical URL must be used if your website has ____ pages with similar content, or if your site's content appears on another website as well.

  1. One
  2. Two
  3. Two or more
  4. None

Answer: C) Two or more

Explanation:

A canonical URL must be used if your website has two or more pages with similar content, or if your site's content appears on another website as well.

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35. Browsers and search engines use the Meta tags to gather information about the ____. The content of Meta tags is not displayed on the _____.

  1. Search Engine
  2. Webpage
  3. Web portal
  4. Web browser

Answer: B) Webpage

Explanation:

Browsers and search engines use Meta tags to gather information about the web page. The content of Meta tags is not displayed on the web page.

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36. Which of the following are the types of meta tags?

  1. Title
  2. Meta keywords
  3. Meta description
  4. All of the above

Answer: D) All of the above

Explanation:

The following are the types of meta tags -

  1. Title
  2. Meta keywords
  3. Meta description

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37. Miscellaneous Meta tags provide additional information to the web spider besides ____.

  1. Title
  2. Description
  3. Meta keywords
  4. All of the above

Answer: D) All of the above

Explanation:

Miscellaneous Meta tags provide additional information to the web spider beside the title, description, and meta keywords.

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38. Which of the following is a tag?

  1. Audience
  2. Distribution
  3. Copyright
  4. All of the above

Answer: D) All of the above

Explanation:

The following are the tags -

  1. Audience
  2. Distribution
  3. Copyright

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39. ____ networks (such as Facebook and Twitter) use Open Graph Meta Tags to communicate a page's content.

  1. Search
  2. Social
  3. Size
  4. Start

Answer: B) Social

Explanation:

Social networks (such as Facebook and Twitter) use Open Graph Meta Tags to communicate a page's content.

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40. By using Open Graph meta tags, you can improve your current marketing strategy by -

  1. Social media sites can gather more information from your links when you use them
  2. With it, you can display your content more accurately, thereby increasing Click-Through Rates (CTRs)
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

By using Open Graph meta tags, you can improve your current marketing strategy by -

  1. Social media sites can gather more information from your links when you use them
  2. With it, you can display your content more accurately, thereby increasing Click-Through Rates (CTRs)

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41. What does Alt text stand for?

  1. Alternate text
  2. Alternative text
  3. Alternation text
  4. Alter text

Answer: B) Alternative text

Explanation:

Alt text stands for Alternative text.

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42. How to write good alt text?

  1. Make it descriptive
  2. Make it short
  3. Use keywords
  4. All of the above

Answer: D) All of the above

Explanation:

To write good alt text -

  1. Make it descriptive
  2. Make it short
  3. Use keywords

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43. Internal links are links between pages on the same domain, and _____ is the process of creating them.

  1. Internet link building
  2. Internal link building
  3. Intra link building
  4. Interesting link building

Answer: B) Internal link building

Explanation:

Internal links are links between pages on the same domain, and internal link building is the process of creating them.

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44. What is/are the benefit(s) of internal link building?

  1. User-friendly navigation
  2. Help provide relevant data
  3. Decrease bounce rate
  4. All of the above

Answer: D) All of the above

Explanation:

The benefits of internal link building are -

  1. User-friendly navigation
  2. Help provide relevant data
  3. Decrease bounce rate

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45. ____ show the detailed structure of your sites, such as the different sections and the links between them, in a visual manner.

  1. Sitemap
  2. Keyword
  3. Description
  4. Tag

Answer: A) Sitemap

Explanation:

Sitemaps show the detailed structure of your sites, such as the different sections and the links between them, in a visual manner.

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46. What is/are the benefit(s) of HTML Sitemaps?

  1. A well-organized daily routine includes every page of the website
  2. It oversees the connection between your pages and subpages and determines how they will be structured
  3. The content you want to display on your homepage is just a click or two away
  4. All of the above

Answer: D) All of the above

Explanation:

The benefits of HTML Sitemaps are -

  1. A well-organized daily routine includes every page of the website
  2. It oversees the connection between your pages and subpages and determines how they will be structured
  3. The content you want to display on your homepage is just a click or two away

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47. You may also call hidden text ____ because it cannot be read or seen by your visitors.

  1. Invisible text
  2. Fake text
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

You may also call hidden text invisible text or fake text because it cannot be read or seen by your visitors.

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48. What is the method(s) to create hidden text?

  1. In order to make the content and background indistinguishable, the colors are kept the same
  2. The content can also be hidden using CSS
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

The methods to create hidden text are -

  1. In order to make the content and background indistinguishable, the colors are kept the same
  2. The content can also be hidden using CSS

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49. ____ are high-powered computers used by web hosts to store your website or web pages.

  1. Search Engines
  2. Portals
  3. Servers
  4. None

Answer: C) Servers

Explanation:

Servers are high-powered computers used by web hosts to store your website or web pages.

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50. It indicates a ____ web host if the server downtime affects websites frequently.

  1. Reliable
  2. Non-reliable
  3. Reliant
  4. Non-reliant

Answer: B) Non-reliable

Explanation:

It indicates a non-reliable web host if the server downtime affects websites frequently.

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51. Search engines interpret the robots ____ to determine how to treat the content of a page, which is important for on-page optimization.

  1. Meta tag
  2. Meta keywords
  3. Meta description
  4. None

Answer: A) Meta tag

Explanation:

Search engines interpret the robots meta tag to determine how to treat the content of a page, which is important for on-page optimization.

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52. HTTP status code ___ indicates a redirected page.

  1. 300
  2. 301
  3. 302
  4. 303

Answer: B) 301

Explanation:

HTTP status code 301 indicates a redirected page.

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53. A merge of two websites requires redirecting ____ URLs to their correct locations.

  1. Updated
  2. Outdated
  3. Current
  4. None

Answer: B) Outdated

Explanation:

A merge of two websites requires redirecting outdated URLs to their correct locations.

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54. A ____ error is a standard HTTP response code that indicates that a client has contacted the server but the server cannot find the requested page.

  1. 401
  2. 402
  3. 403
  4. 404

Answer: D) 404

Explanation:

A 404 error is a standard HTTP response code that indicates that a client has contacted the server but the server cannot find the requested page.

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55. ____, a 404 error will occur.

  1. If the requested page has been removed
  2. If there is a wrong link on your site
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

If the requested page has been removed or if there is a wrong link on your site, a 404 error will occur.

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56. To improve a website's ranking on search engine result pages, ____ optimization refers to all actions taken outside of the website itself.

  1. On-Page
  2. Off-Page
  3. Both A and B
  4. None of the above

Answer: B) Off-Page

Explanation:

To improve a website's ranking on search engine result pages, off-page optimization refers to all actions taken outside of the website itself.

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57. Which of the following is a type of link for Off-Page SEO?

  1. Natural
  2. Built
  3. Created
  4. All of the above

Answer: D) All of the above

Explanation:

The following are the types of links for Off-Page SEO -

  1. Natural
  2. Built
  3. Created

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58. Google uses PageRank to ____ links.

  1. Add
  2. Analyze
  3. Remove
  4. Alter

Answer: B) Analyze

Explanation:

Google uses PageRank to analyze links.

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59. Based on the importance and authority of a page, Pagerank determines a score on a 0 to 10 scale according to the ____ of links to it.

  1. Quality
  2. Quantity
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

Based on the importance and authority of a page, Pagerank determines a score on a 0 to 10 scale according to the quality and quantity of links to it.

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60. There are many links pointing to a particular website, which is called the link ____.

  1. Presentability
  2. Popularity
  3. Presumption
  4. None

Answer: B) Popularity

Explanation:

There are many links pointing to a particular website, which is called link popularity.

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61. What is/are the important thing(s) to look into for the link partners?

  1. Your content or information should be related to the site
  2. Don't forget to keep your links focused on your site
  3. Information that is unique and relevant should be shared
  4. All of the above

Answer: D) All of the above

Explanation:

The important things to look into for the link partners -

  1. Your content or information should be related to the site
  2. Don't forget to keep your links focused on your site
  3. Information that is unique and relevant should be shared

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62. Your site is submitted to a web directory based on a specific ____.

  1. Tag
  2. Category
  3. Description
  4. Keyword

Answer: B) Category

Explanation:

Your site is submitted to a web directory based on a specific category.

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63. Which of the following is/are the benefit(s) of Directory Submission?

  1. Fast Indexing
  2. Higher link popularity
  3. Higher page rank
  4. All of the above

Answer: D) All of the above

Explanation:

The following are the benefits of Directory Submission -

  1. Fast Indexing
  2. Higher link popularity
  3. Higher page rank

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64. You can store your links on online bookmarking sites through ____ submission, a form of off-page optimization.

  1. Search Engine
  2. Social Bookmark
  3. Social Feed
  4. Press Release

Answer: B) Social Bookmark

Explanation:

You can store your links on online bookmarking sites through social bookmark submission, a form of off-page optimization.

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65. What is/are the benefit(s) of Social Bookmark Submission?

  1. Increase Website Traffic
  2. Free online promotion
  3. Quality backlinks
  4. All of the above

Answer: D) All of the above

Explanation:

The benefits of Social Bookmark Submission are -

  1. Increase Website Traffic
  2. Free online promotion
  3. Quality backlinks

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66. Submitting blogs to ____, etc., is an important off-page optimization activity.

  1. Blog submission sites
  2. Blog search engines
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

Submitting blogs to blog submission sites, blog search engines, etc., is an important off-page optimization activity.

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67. What is/are the benefit(s) of blogging?

  1. Improves SEO
  2. Improves relationship
  3. Free marketing
  4. All of the above

Answer: D) All of the above

Explanation:

The benefits of blogging are -

  1. Improves SEO
  2. Improves relationship
  3. Free marketing

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68. To attract ____, articles are submitted to article submission directories that are optimized for search engines.

  1. Advertisers
  2. Companies
  3. Bankers
  4. Traffic

Answer: D) Traffic

Explanation:

To attract traffic, articles are submitted to article submission directories that are optimized for search engines.

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69. What is/are the benefit(s) of article submission?

  1. Backlinks cannot be built in a simple yet effective manner
  2. Backlinks from popular websites are generated as a result
  3. In addition to enhancing marketing results, it cannot increase the popularity of your brand or product on the Internet
  4. All of the above

Answer: B) Backlinks from popular websites are generated as a result

Explanation:

Backlinks from popular websites are generated as a result.

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70. Creating reciprocal links between two websites is known as ____.

  1. Forum Posting
  2. Similar linking
  3. Reciprocal linking
  4. Article submission

Answer: C) Reciprocal linking

Explanation:

Creating reciprocal links between two websites is known as reciprocal linking.

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71. By participating in online discussion forums, you can generate quality ____ links.

  1. Inbound
  2. External
  3. Outbound
  4. None

Answer: A) Inbound

Explanation:

By participating in online discussion forums, you can generate quality inbound links.

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72. Which of the following is a popular forum discussion site?

  1. Yahoo Answers
  2. Mylot
  3. Stackoverflow
  4. All of the above

Answer: D) All of the above

Explanation:

The following are the popular forum discussion sites -

  1. Yahoo Answers
  2. Mylot
  3. Stackoverflow

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73. Off-page optimization techniques such as ____ submission involve submitting a website directly to search engines for indexing and listing.

  1. Press release
  2. Search engine
  3. Social directory
  4. Article

Answer: B) Search engine

Explanation:

Off-page optimization techniques such as search engine submission involve submitting a website directly to search engines for indexing and listing.

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74. What is/are the benefit(s) of Search Engine Submission?

  1. Your presence and your products or services are communicated to search engines in this way
  2. Google, Yahoo, MSN, and other search engines can index your website
  3. You don't have to wait for the web crawler to discover your site organically since it helps you get discovered quickly by web spiders
  4. All of the above

Answer: D) All of the above

Explanation:

The benefits of Search Engine Submission are -

  1. Your presence and your products or services are communicated to search engines in this way
  2. Google, Yahoo, MSN, and other search engines can index your website
  3. You don't have to wait for the web crawler to discover your site organically since it helps you get discovered quickly by web spiders

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75. In order to increase your search engine ranking, you should submit RSS feeds to ____ submission directory sites.

  1. Article
  2. RSS feed
  3. Blog
  4. Search Engine

Answer: B) RSS feed

Explanation:

In order to increase your search engine ranking, you should submit RSS feeds to RSS feed submission directory sites.

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76. By incorporating your ____ into RSS feeds, you can improve your website's ranking.

  1. Main keywords
  2. Phrases
  3. Both A and B
  4. None of the above

Answer: C) Both A and B

Explanation:

By incorporating your main keywords or phrases into RSS feeds, you can improve your website's ranking.

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77. Writing a ____ and submitting it to PR sites is the process of announcing new products or services of a company.

  1. RSS feed
  2. Article
  3. Blog
  4. Press release

Answer: D) Press release

Explanation:

Writing a press release and submitting it to PR sites is the process of announcing new products or services of a company.

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78. In the press release, the most important information should be added in the -

  1. Opening Paragraph
  2. Middle Paragraph
  3. End Paragraph
  4. None

Answer: A) Opening Paragraph

Explanation:

In the press release, the most important information should be added in the Opening Paragraph.

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79. Which of the following is the best SEO tool?

  1. SEMrush
  2. Ahrefs
  3. Serpstat
  4. All of the above

Answer: D) All of the above

Explanation:

The following are the best SEO tools -

  1. SEMrush
  2. Ahrefs
  3. Serpstat

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80. A topic's popularity over time can be seen on Google ____.

  1. Analytics
  2. Trends
  3. Adwords
  4. Search Engine

Answer: B) Trends

Explanation:

A topic's popularity over time can be seen on Google Trends.

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