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Pay Per Click (PPC) Multiple-Choice Questions (MCQs)

This section contains 50+ multiple-choice questions and answers on Pay Per Click (PPC) in Digital Marketing. Practice these Pay Per Click (PPC) MCQs to learn and enhance your skills Pay Per Click (PPC).

Pay Per Click (PPC) MCQs with Answers and Explanations

The following are the top 50+ MCQs of Pay Per Click (PPC):

1. What is the full form of Google PPC in Digital Marketing?

  1. Performance per click
  2. Pay-per-click
  3. Person per cost
  4. None of the above

Answer: B) Pay-per-click

Explanation:

Google PPC stands for Pay-per-click.

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2. What is the formal name (old name) of Google Ads?

  1. Google AdSense
  2. Google AdWords
  3. Google Advertisers
  4. None of the above

Answer: B) Google AdWords

Explanation:

Google Ads is formally known as Google AdWords.

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3. Which types of Ads do we run in Google?

  1. Text and Banner Ads
  2. Video ads
  3. YouTube ads
  4. All of the above

Answer: D) All of the above

Explanation:

In Google Ads, we can run Text ads, banner ads, Video ads, and YouTube ads.

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4. Does Google PPC boost the organic ranking of a website?

  1. No
  2. Yes
  3. Sometimes
  4. None of the above

Answer: A) No

Explanation:

Google PPC doesn't boost website site ranking. It's a different process as compared to organic SERP.

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5. What is CPM in Google Ads?

  1. Cost-per-mile
  2. Cost-per-minute
  3. Cost-per-month
  4. None of the above

Answer: A) Cost-per-mile

Explanation:

CPM means Cost-per-mile. In Google ads, you pay per 1,000 ad impressions.

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6. What is the full form of CPE in Google Ads?

  1. Cost-per-earning
  2. Cost-per-engagement
  3. Cost-per-expenses
  4. None of the above

Answer: A) Cost-per-earning

Explanation:

CPE stands for Cost-per-engagement. You pay when a user performs a specific action on your ad (the user watched your video ad).

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7. How many types of Ads can one run on Google?

  1. 2
  2. 5
  3. 8
  4. 10

Answer: C) 8

Explanation:

In Google, one can run Responsive search ads, Performance Max ads, Discovery ads, Display ads, Shopping ads, App ads, and Smart campaigns.

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8. What are the Minimum and maximum headlines we can create for Search Ads?

  1. Minimum 2 and Maximum 5 headlines
  2. Minimum 3 and maximum 15 headlines
  3. Minimum 5 and Maximum 10
  4. None of the above

Answer: B) Minimum 3 and maximum 15 headlines

Explanation:

In Google search ads, we can create a Minimum of 3 and a maximum of 15 headlines, 30 characters each.

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9. Can we re-target the audience by running Google Display ads?

  1. True
  2. False
  3. Sometimes
  4. Depends on special request

Answer: A) True

Explanation:

Google display ads are images or videos that appear on other Google partner websites like YouTube, Gmail, etc. It is one of the best ways to re-engage past customers in Google.

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10. What is the full form of PLA in Google Ads?

  1. Product last ads
  2. Performance listing ads
  3. Product listing ads
  4. None of the above

Answer: C) Product listing ads

Explanation:

Product Listing Ads (PLA) ads include product images real-time pricing information and reviews.

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11. What is the character limit for description in Google ads?

  1. 30 characters
  2. 60 characters
  3. 90 characters
  4. 120 characters

Answer: C) 90 characters

Explanation:

Google allows up to 90 characters for each description.

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12. In Google Ads display, what is the character limit for URL Path?

  1. 10 characters
  2. 15 characters
  3. 25 characters
  4. 30 characters

Answer: B) 15 characters

Explanation:

Display URL Path limit is 15 characters in Google search ads.

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13. What is/are the goals of running a Smart campaign in Google?

  1. More leads (calls)
  2. More website sales or sign-ups
  3. More physical business location visits
  4. All of the Above

Answer: D) All of the Above

Explanation:

Google smart campaigns are a great way to start and it takes less than 15 minutes to set up a campaign.

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14. What is the name of Google’s keyword research tool?

  1. Google AdSense
  2. Google Planner
  3. Google Trends
  4. None of the above

Answer: B) Google Planner

Explanation:

Google keyword planner is the most powerful keyword tool provided by Google for keyword research.

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15. Is the Google keyword planner tool free?

  1. Yes
  2. No
  3. Both Free and Paid version available
  4. N/A

Answer: A) Yes

Explanation:

The Google keyword planner tool is free to Use.

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16. Maximize Clicks and Manual CPC bidding strategies are part of CPC bidding in Google ads

  1. True
  2. False
  3. None
  4. N/A

Answer: A) True

Explanation:

To generate traffic to your website, there are two CPS bid strategies in Google: 1st Maximize Clicks and 2nd Manual CPC bidding.

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17. In Maximize Clicks bid strategy the Google Ads system automatically manages keywords bid.

  1. True
  2. False
  3. None
  4. N/A

Answer: A) True

Explanation:

Maximize Clicks is an automated bid strategy in which the Google Ads system automatically manages keywords bidding.

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18. Can we upload custom audiences in Google Ads?

  1. Yes
  2. No
  3. Can't say
  4. None

Answer: A) Yes

Explanation:

If you are already running ads on Google or other social media channels and have an audience list then you can simply upload custom audiences in Google Ads.

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19. Can we run Google Ad without having a landing page (URL)?

  1. Yes
  2. No
  3. None
  4. N/A

Answer: B) No

Explanation:

No, you can't run Google Ads without having a landing page.

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20. Can we Set ad scheduling in Google Ads?

  1. Yes
  2. No
  3. None
  4. N/A

Answer: A) Yes

Explanation:

Yes, Google allows Ad scheduling. You can pick your start and end dates and ad schedule accordingly.

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21. Can we specify location and language in Google Ads?

  1. Yes
  2. No
  3. None
  4. Can't say

Answer: A) Yes

Explanation:

Yes, Google allows you to set target location and language.

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22. Can we target multiple locations for an Ad?

  1. Yes
  2. No
  3. Can't say
  4. None of the above

Answer: A) Yes

Explanation:

Users can set or target multiple locations for a single Ad in Google.

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23. Which one is best to get instant website traffic?

  1. SEO
  2. PPC
  3. SMS Marketing
  4. None of the above

Answer: B) PPC

Explanation:

Pay-per-click (PPC) is the best way to get instant website traffic.

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24. What is the Cost per click (CPC) formula?

  1. CPC= (Ad rank / Quality score)+0.1
  2. CPC= (Ad rank / Quality score)+0.01
  3. CPC= (Ad rank / Quality score)+0.001
  4. None

Answer: B) CPC= (Ad rank / Quality score)+0.01

Explanation:

CPC= (Ad rank / Quality score)+0.01 is the formula to calculate the actual CPC.

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25. What is the quality score range in Google PPC?

  1. 1 to 5
  2. 1 to 10
  3. 1 to 20
  4. 1 to 100

Answer: B) 1 to 10

Explanation:

The quality score range is 1 to 10. A higher quality score means lower keyword bidding.

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