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It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity

23. It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a ____ cost, they become a necessity.

1. High
2. Low
3. Average
4. None

Answer: A) High

Explanation:

It is true that negative keywords are associated with high CPCs, but when you are bidding on costly keywords at a high cost, they become a necessity.