Home » MCQs » Pay Per Click (PPC) MCQs

What is the Cost per click (CPC) formula?

24. What is the Cost per click (CPC) formula?

1. CPC= (Ad rank / Quality score)+0.1
2. CPC= (Ad rank / Quality score)+0.01
3. CPC= (Ad rank / Quality score)+0.001
4. None

Answer

The correct answer is: B) CPC= (Ad rank / Quality score)+0.01

Explanation

CPC= (Ad rank / Quality score)+0.01 is the formula to calculate the actual CPC.