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What is the role of a wholesaler in the market?

3. What is the role of a wholesaler in the market?

1. Supply various goods and services in the market according to the demand of the consumers.
2. An important marketing channel for goods from producers
3. Purchases the goods from the manufacturer in bulk quantity and re-sells them to retailers in small quantity
4. None of the above

Answer: C) Purchases the goods from the manufacturer in bulk quantity and re-sells them to retailers in small quantity

Explanation:

The role of wholesalers in the market is to purchase the goods in large quantities from the manufacturer and then sell it to the retail shop in the demanded quantity thus creating a pivotal role in the market distribution channel.