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With reference to Predictive analytics, it allows organizations to predict customer behavior –

34. With reference to Predictive analytics, it allows organizations to predict customer behavior -

1. True
2. False

Answer: A) True

Explanation:

Predictive analytics enables businesses to forecast consumer behavior and business results by combining historical and real-time data. Furthermore, predictive modeling is a subset of this activity that entails constructing and maintaining models, testing and iterating with existing data, and embedding models into applications.